As the mobile era enters its second decade, businesses are realizing the necessity of using mobile applications along with mobile responsive websites to attract more clients to use their products or services.
Businesses today start to use apps and mobile websites as their main attraction and conversion channels. This is due to the rapidly growing number of app users compared to desktop users.
While it is a good to own a mobile website and to have an app for your business too, sometimes budget constraints force businesses to choose which one will best serve their purposes. This is a choice that depends heavily on costs, usability options, features and target audiences.
Studies have shown that two out of three users are leaning towards apps. With that in mind, we were curious about why users prefer apps over websites.